What I find amusing is that the vast majority of users, in addition to folks right here in our search industry have not the slightest idea just how often Google makes alterations to their search algorithm. What I also find interesting is how often people discuss those “Major” changes Google introduces without actually taking a step back and thinking, “well, there has got to be some sort of testing involved before they roll out with that Super Duper major change”. This is where the SEO or professional seo company MUST be at the TOP of his or her game. Search Marketers need to constantly be forecasting, thinking, preparing for what Google is going to come out with next. In this industry, it only takes a split second, a quick change by Google to throw you or client’s website rankings out of whack.
Whether it’s a change to its search algorithm, tools or other platforms Google currently operates, we seldom think about what all happens on the back-end to make these changes possible. With that being said, I recently found a short video Google released that gives users a closer look into the thought processes and types of components that go into improving the quality of their search result, the future of search and the future of Google. Improve user experience by creating an ambiance for the user, whether that be a website or a search engine, and it’s a win-win for everyone.
As the internet continues to grow and evolve each day, search gets more personalized. Users always have a choice of which website or search engine to use and this is what keeps the web a powerful arena for marketing any particular product or service offering.
Work together with Google and the sky is the limit. Very Cool… Enjoy!
Thanks for reading ~ JAWS
